Jules has a long career in the creative industries including running a highly successful commercial photography business. He is also very experienced management consultant specialising in organisation design for creative functions.

Jules studied ‘Applied Generative AI’ at MIT and believes AI allows us to create things that were once in our wildest dreams.

He started his career as a strategy consultant at Accenture and Q5 working with leading blue chip firms including The Guardian, The Times and Sunday Times, the BBC, BT and Sainsbury’s.

He then began 15 years as an award-winning advertising photographer and film maker working for some of the world’s biggest brands including Canon, Samsung, Google, Unilever, and Hilton.

Jules is Spark’s resident AI expert for growing creative businesses, his advice has been featured in WIRED magazine and he guest lectures on the University of Oxford’s AI in Business Diploma.

AI in Creative Agencies 2025